“Every company has to innovate, and the designer plays a decisive role.” Moncler chairman and CEO Remo Ruffini said that Moncler now needs a new project to absorb energy. “This is a very tough decision. In order to brand innovation, we have to eliminate the slightly branded strategy launched ten years ago.”
In fact, this is not a unilateral decision of Moncler. Designers also want to get away from Moncler’s design work and allocate more energy to their own brand.
“Cooperation with Moncler has been very successful over the years. Remo has given me maximum freedom of creation. But now Thom Browne has new growth strategies, and I realize that I need to focus more on my brand.” Thom Browne said that when Moncler began to reconsider the road to brand development, our ideas coincided.
As we had previously reported, Thom Browne began to seek global growth. In September of this year, Thom Browne will expand its layout in the Chinese market after opening the first flagship store in Shanghai Rui department store. It will open five stores in the next four months, and opened its first European store in Milan in April this year, and it opened to London in June.