Why have moncler sales kept growing up for 15 years?

Moncler was founded in 1952, and 3 of the founders were outdoors enthusiasts, one of which was the first Frenchman to go to Mount Everest. Initially, Moncler is in tents and sleeping bags and other outdoor sports products, has nothing to do with luxury fashion. In 1954, Moncler began to produce functional down clothes, and had also been expedition to the Winter Olympic Games with the French skiing team. In 2003, Remo Ruffuni, a clothing family, bought Moncler. At that time, the brand annual sales volume was less than 50 million euros, and Moncler also allowed the manufacturers from all over the world to produce products by licensing.

After buying Moncler, Remo Ruffini began to reshape Moncler from outdoor sports brands to luxury fashion brands. The first step is to buy all the manufacturers’ right of production and turn them into full control. At the same time, they should concentrate their products on European production, and actively develop high-tech fabrics and sewing methods. Today, Moncler owns a number of product lines, including the Moncler Gamme Rouge do Moncler Gamme Bleu and men’s two show brands, respectively at Paris fashion week and Milan Fashion Week show, retail store windows are often decorated is good. The jacket is not the only Moncler products, the annual spring and summer and winter fashion week, will also see the Moncler show thin coat and skirt, jacket, the content has been far beyond the traditional winter, down jacket will be positioned as a fashion consumer goods, break the restriction on sales season.

In order to make deeper fashion brand design is an indispensable part, as early as 2006, Moncler invited former Valentino creative director Alessandra Facchinetti launched a high-end product line Moncler GammeRouge Line; 2009 the same series of high-end men’s product line; in 2010, Moncler not only hired the creative director of GUCCI and Armani’s sales director, also designer Watanabe Junya invited Wakubo Rei to help Moncler jacket design.

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